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About the application:

Milli is an interest & event-based social media apk.  “Happening” is very broadly defined and can be anything where people gather to share a common interest. Activities and interactions on Milli will revolve around promoting happenings within specific interest places. When players register for the apk, they will choose their interest group preferences and will keep content & happenings only about those self-selected interests within their preferred geographic place. Milli holds data safety and privacy as a top priority. You own your data; Milli will never steal or sell your data without your explicit permission.   Milli is a subscription-based platform with three tiers of membership. Our business model is not driven by advertising.    Tier 1 (Silver) members have fun a gratis membership. Upon registration, Silver members will have fun apk features such as contributing content to interest and sub-interest pages, liking, sharing, creating, and registering for happenings, purchasing happening tickets, creating groups, and communicating with another members. They will also become an instant member of Milli’s Loyalty Tool. Through the Loyalty Tool, players may earn and redeem Reward points and access to VIP happenings by patronizing Merchant member (Tier 3) businesses.   Tier 2 (Gold) members will have a moderate monthly subscription fee. Gold members will have all of the privileges of Silver members. Gold memberships will be targeted at groups that belong to clubs or sole proprietorships that wish a put to promote their interests and happenings to fresh members. Gold level members can gain exposure for their happenings through hosting and selling tickets to those happenings on Milli. They can also promote their happenings for an extra fee. Gold members will have access to analytics about their group membership and their hosted events.   Tier 3 (Platinum) members will have bonus monthly subscriptions and have all of the privileges of Silver & Gold memberships plus they will have access to analytics & shop research about their chosen interest groups’ behavior (target shop), complementary events/interests, etc. Platinum members will be merchants such as retail stores, restaurants, bars, and another businesses that sell their products and services to consumers.  They can host happenings, sell happening tickets and merchandise, and promote the happenings via Milli’s bonus features. Platinum members will be enrolled as a merchant in the Millie Loyalty Tool where they can offer rewards and VIP happenings to Milli members who patronize their business.   Milli will utilize a coalition loyalty tool to build an eco-system that rewards community engagement: 1. Members can earn points for engaging in behavior that “contributes value to the community” such as adding fresh content, sharing player data, fresh member referrals, hosting happenings, happening reviews, etc.  2. Points can be earned by purchasing goods/services from Platinum merchants.  3. Points can be redeemed for goods/services from another Platinum merchants.   Milli will utilize a gamification tactic and the Loyalty Tool to incentivize/reward players for sharing some of their private data -- primarily for providing player research data to Platinum members. By participating in Milli’s mini games, members can climb the Leaderboards, become a Fanatic, earn Reward points, and increase access to VIP happenings, coupons, discounts.