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About the application:

Nielsen’s eViP is the official Smartphone Application for Nielsen’s Local TV Audience Estimates for subscribing Nielsen clients. This Smartphone Apk allows you to: * Make and save a Time Period, Tool Average, Reach, or Time Period Trend reports * Share reports between eViP players in your organization * Export your reports to desired Smartphone location Features of the Apk: * Choose “Current Measurement” for your report to run the most recently released Nielsen’s Local TV Ratings, or choose a specific measurement period of your choice * Make a saved list for your Viewing Sources and Dayparts for simple reference * Set defaults for most commonly used Shop, Report Types and Metrics, and Demographics * Ability to download Shop Data individually About Nielsen’s eViP: Nielsen’s eViP is an interactive application that allows you to make various views of Nielsen’s Local TV Audience Estimates. It allows you to choose Report Kind, Dayparts, Viewing Sources, and Demographics to make your own special story. In this application, you will be able to run a report, share a report to another eViP players in your organization, and download the report to your desired place on your smartphone, making the format of Nielsen’s eViP easier than ever before. Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating info from its Watch and Buy segments and another data sources, Nielsen also provides its clients with analytics that assist improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more info, visit www.nielsen.com.