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About the application:

When someone visits your site and takes an action (for example, buying something), the Business pixel is triggered and reports this action. This method, you'll know when a customer took an action after seeing your Business advertisement. You'll also be able to reach this customer once more by using a Custom Audience. When more and more conversions happen on your site, Business gets better at delivering your advertisements to people who are more likely to take certain actions. This is called conversion optimisation. • Measure cross-device conversions • Optimise delivery to people who are likely to take action • Make Custom Audiences from site visitors • Learn about your site traffic