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WHATTA? Packaging AR Gameplay, Trailers and Related Videos

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About the application:

WHATTA energy drink concept showcases how consumer engagement can be improved by clever packaging. It contains features such as creation of WOW result, entertainment and interaction with the consumer, integration of promotion and advertising, provision of additional info about the product. These and a lot of another opportunities of digital packaging transform the product into direct-to-consumer communication channel. Use WHATTA to: - Have fun the Augmented Reality. - Play the mini game and compete with others for the prize. - Discover how can labeling creates value to the product and offers fresh opportunities. - Figure out how label doodle design was born. - Experience how label can change due to UV shining and what another means can be applied in order to enhance the visual impact. - Learn more about the benefits and possibilities of Augmented Reality. Print & Play: - http://whatta.sneakybox-studios.com/Whatta1_by_Aurika.pdf - http://whatta.sneakybox-studios.com/Whatta2_by_Aurika.pdf